UK Shoppers Jostle to Buy YouTubers’ Sports Drink

Fans of popular YouTubers Logan Paul and KSI flocked to Aldi supermarkets in the UK to purchase their collaborative sports drink, Prime, on Thursday, December 29, reports said. Footage by Twitter user @LABS240519 shows shoppers grabbing the drink inside an Aldi in Chelmsford on Thursday morning. On Wednesday, Aldi announced on Twitter that Prime would be available in stores starting Thursday. According to reports, some UK shoppers lined up as early as 5 am Thursday outside the supermarkets for a chance to buy the drink. The drink was launched in October at another supermarket chain, but this is the first time it’s been available at Aldi, according to local reports. Credit: @LABS240519 via Storyful

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