McLaren’s ‘all about the driver’ maxim resonating strongly with Australians

McLaren CEO Mike Flewitt says the brand's focus is all "about the driver" and has found it has resonated strongly in the Australian market. It's always going to be an exclusive brand, so it's not about volume," Mr Flewitt said. Mr Flewitt said the key areas McLaren seeks to excel in "how competitive the product is in the segments it competes" in and the relationship it establishes with its customers. The prestigious brand's vehicles will be competing at the Bathurst 12-hour is this weekend. "These are cars that are meant to be driven and enjoyed... it's an authentic brand." Image: News Corp Australia

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